Bill Fries became an accidental overnight country sensation. Starting as a jingle writer at an ad agency in Omaha, Fries stumbled into a career in country music after writing songs for Metz Baking's Old Home Bread television commercials. Fries's ads became very popular in Iowa (and in fact, won a Clio award in 1974). These ads featured a hungry truck driver named C.W. McCall. Fries wrote more songs, adopted the C.W. McCall persona and began releasing records in the mid 1970s, eventually recording his most popular song and #1 hit, "Convoy" in 1976. Interesting fact: Chip Davis, later of Mannheim Steamroller, wrote music for Fries. Fries wrote his lyrics and sang on his records. Most songs meld well with the mid 1970s pop culture icons who drove truck, talked on CB radios, and had a penchant for avoiding Smokeys. From 1975's "Wolf creek Pass," here's an excerpt from a song sounding decidedly like chase music, thanks to the prominent banjo.
Look out now, here he comes. Oh, we gonna get it on now. Don't hit that fella with the banjo. We gonna swim this here creek now, Smokey. Yard wide an' a foot deep. Nishnabotna river they call it. Might have to winch ya out. Don't do a wheelie on that there gopher mound now, Smokey. Can you dig it Smokey? Got four on the floor an' four in the air on that one, didn't we? Goodness gracious...likely bust my shocks...
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